vertical

The war for your attention will never end. And the smartphone has emerged as the most effective weapon. 

When you see someone glued to their phone, they’re usually watching video. In fact, 63% of mobile traffic is video. Almost always (94% of the time), people watch videos on their phone vertically.  

It’s more than just a change in aspect ratio. It’s a complete transformation in how we create and experience content. 

Drew Bierut is a leading expert on the format. He has partnered with Snap since the dawn of their vertical content rollout back in 2014. Starting as the showrunner for Good Luck America, the world’s first and longest running vertical series, Drew has driven the format forward for as long as it has existed. He continues to pioneer vertical across the original series and brand campaigns that he directs.